Why ‘it’s not about you – it’s about them’ is your most important marketing message

Listed Under: Blog

When comes to promoting our businesses it’s very easy (and quite natural) for us to talk about what we do.

It’s easy to talk about the services we deliver or the products we sell and about our successes and achievements.

But it’s not about us – it’s about them!

I’ve written about this approach before but I wanted to post another blog about this key way of thinking.


Think about their needs

It is much more effective to approach your marketing by thinking about the needs of your customers.

Turn your language around so that you talk to your customers about how you make their lives easier.

Show them that you understand their problems and challenges and that you have a solution.


How to do it 
It all starts with your wording.

Take some time to look again at your marketing materials and your copywriting and see how often you use the word ‘we.’

Then, whenever you use the word ‘we’, try turning it into the word ‘you.’

It’s a simple exercise and the more you do it, the more you will understand how your organisation meets the needs of your customers and how you can get this across.

Once they understand that you help them meet their aims, they are much more likely to come to you and start a conversation.


Need any help?
If you need help, this is exactly what Clarify Communications is here to do.

As professional marketing guys and girls we help organisations stand aside from their business and see it from their customer’s point of view.

We’ll then come up killer content and strategy to get you connected and engaged.

To find out more, have a click around this website or email abclarify@gmail.com